“Mindfulness” is such a huge buzzword in today’s culture that it sometimes becomes a catch-all term for instayoga pics and #livingmybestlife rather than one of substance. Do we really understand what mindfulness means? Can it be practiced with authenticity and integrity? And how did it become so popular? Covering topics such as transcendentalism, hippie counterculture, new age spiritual cults, and the present-day corporatization and commercialization of meditation practices, this talk explore various aspects of the historical roots of mindfulness in the United States and how it has evolved over time.